Philosophy

About

WE ARE NOT LOST SOULS. WE ARE RESILIENT TRAVELERS
WANDERING IN SEARCH OF HAND-CRAFTED FORMS OF ART IN
A PREOCCUPIED WORLD.

Simona is a brand of minimalist lifestyle, which combines contemporary Bohemian style with ancient traditions. Acting as a cultural bridge between ancient forms of the world and free-spirited individuals in a modernized civilization. It is the result of creative lifestyles that come together through design, fashion, nature and compassion.
About us
Regina Salas
Regina Salas

Regina has always been on the creative side. While studying Interior Design at the Instituto Europeo di Design in Madrid, he discovered that his love for fashion is perfectly combined with his drive for architecture. After finishing studies related to fashion in London and New York, she returned to Mexico City to start a project of her own, Simona.
She is inspired by the brand´s designs in architectural lines, as well as in her own sense of style, which she describes as simple and neutral

Meet the founders
Regina Salas

Regina has always been on the creative side. While studying Interior Design at the Instituto Europeo di Design in Madrid, he discovered that his love for fashion is perfectly combined with his drive for architecture. After finishing studies related to fashion in London and New York, she returned to Mexico City to start a project of her own, Simona.
She is inspired by the brand´s designs in architectural lines, as well as in her own sense of style, which she describes as simple and neutral

Simona
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