Philosophy

About Us

WE ARE NOT LOST SOULS. WE ARE RESILIENT TRAVELERS
WANDERING IN SEARCH OF HAND-CRAFTED FORMS OF ART
IN A PREOCCUPIED WORLD.

Simona is a minimalist lifestyle brand, blending bohemian contemporary style with ancient traditions. Acting as a cultural bridge between the antique ways of the world and the free-spirited individuals in a modernized civilization. It is the result of creative lifestyles coming together through design, fashion, nature, and compassion.

About us
Betsy Tay Betsy Tay Betsy Tay
Regina Salas

Regina has always been in the creative side. Studying Interior Design at Instituto Europeo di Design in Madrid, she has found that her love for fashion blends perfectly with her drive for architecture. Having finished fashion related studies in London and New York, she returned to Mexico City to start a project of her own, Simona.
She gets inspiration for the brand´s designs in architectural lines, as well as in her own sense of style, which she describes as simple and neutral

CLOSE
Regina Salas Regina Salas Regina Salas
Betsy Tay

Betsy was born and raised in Mexico City. She started traveling around the world at age 17, and she can assure that every travel has been an eye opening experience that has changed the way she conceives beauty in many ways. She studied a Master´s Degree in Marangoni Institute, and worked as a stylist in Mexico City, before starting her own brand, Simona. With it, she pretends to converge the ancient techniques of her own country, and her modern perception to create something wearable and urban, but at the same time carrying a history of its own.

CLOSE
Meet the founders &
Meet the founders
Betsy Tay
Regina Salas

Betsy was born and raised in Mexico City. She started traveling around the world at age 17, and she can assure that every travel has been an eye opening experience that has changed the way she conceives beauty in many ways. She studied a Master´s Degree in Marangoni Institute, and worked as a stylist in Mexico City, before starting her own brand, Simona. With it, she pretends to converge the ancient techniques of her own country, and her modern perception to create something wearable and urban, but at the same time carrying a history of its own.

Regina has always been in the creative side. Studying Interior Design at Instituto Europeo di Design in Madrid, she has found that her love for fashion blends perfectly with her drive for architecture. Having finished fashion related studies in London and New York, she returned to Mexico City to start a project of her own, Simona.
She gets inspiration for the brand´s designs in architectural lines, as well as in her own sense of style, which she describes as simple and neutral

Simona
Scroll
SHOPPING BAG
No products in your cart
CLOSE Access or create account
Lost your password?
CLOSE Create account
BACK Reset your password
Reset your password