Philosophy

Sobre Nosotras

WE ARE NOT LOST SOULS. WE ARE RESILIENT TRAVELERS
THE QUESTION IN THE SEARCH FOR ARTISAN ARTS FORMS
IN A WORLD CONCERNED.

Simona is a brand of minimalist lifestyle, which combines contemporary Bohemian style with ancient traditions. Acting as a cultural bridge between ancient forms of the world and free-spirited individuals in a modernized civilization. It is the result of creative lifestyles that come together through design, fashion, nature and compassion.
About us
Betsy Tay Betsy Tay Betsy Tay
Regina Salas

Regina has always been on the creative side. While studying Interior Design at the Instituto Europeo di Design in Madrid, he discovered that his love for fashion is perfectly combined with his drive for architecture. After finishing studies related to fashion in London and New York, she returned to Mexico City to start a project of her own, Simona.
She is inspired by the brand's designs in architectural lines, as well as in her own sense of style, which she describes as simple and neutral

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Regina Salas Regina Salas Regina Salas
Betsy Tay

Betsy was born and raised in Mexico City. She began traveling around the world at age 17, and can assure that each trip has been a revealing experience that has changed the way she conceives beauty in many ways. She studied a master's degree at the Marangoni Institute, and worked as a stylist in Mexico City, before starting her own brand, Simona. With it, she intends to converge the ancient techniques of her own country, and her modern perception to create something portable and urban, but at the same time with its own history.

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Meet the founders &
Meet the founders
Betsy Tay
Regina Salas

Betsy was born and raised in Mexico City. She began traveling around the world at age 17, and can assure that each trip has been a revealing experience that has changed the way she conceives beauty in many ways. She studied a master's degree at the Marangoni Institute, and worked as a stylist in Mexico City, before starting her own brand, Simona. With it, she intends to converge the ancient techniques of her own country, and her modern perception to create something portable and urban, but at the same time with its own history.

Regina has always been on the creative side. While studying Interior Design at the Instituto Europeo di Design in Madrid, he discovered that his love for fashion is perfectly combined with his drive for architecture. After finishing studies related to fashion in London and New York, she returned to Mexico City to start a project of her own, Simona.
She is inspired by the brand's designs in architectural lines, as well as in her own sense of style, which she describes as simple and neutral

Simona
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